Collection
15500
page-template,page-template-full_width,page-template-full_width-php,page,page-id-15500,bridge-core-3.0.1,qodef-qi--no-touch,qi-addons-for-elementor-1.8.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-28.7,qode-theme-bridge,e-lazyload,wpb-js-composer js-comp-ver-6.8.0,vc_responsive,elementor-default,elementor-kit-280

Artwork

Perhaps the most important decision in setting an appropriate tone is choosing a typeface or font. A typeface is a family of fonts, each font being a different style (for example, Arial is a typeface, Arial Bold, Arial Narrow and Arial Regular are all fonts of the Arial typeface). There are a number of categories of font including Roman (serif, sans-serif, script and ornamental), Blackletter, Monospaced, Symbol and others in between. Each of these will give a fairly distinct feel to a piece, however as always, it depends on how you use it. Kerning is adjusting the space between individual letters and is often used in detail-oriented projects such as logo design to make the spaces between letters look even.

 

Using color in design is a class in and of itself, but we can touch upon some general techniques here.

a

One of the most influential of all twentieth-centuiry art movements